VCU Massey Cancer Center
Rebranding of Pink Ribbons of Hope PLAY PINK Campaign
The Pink Ribbons of Hope “PLAY PINK” series of fundraising events which raise money for breast cancer research at Massey Cancer Center in Richmond.
Pink Ribbons of Hope’s goal was to attract a younger generation to increase fundraising totals and help spread awareness. Lythos was asked to give the "PLAY PINK" logo a fresh, new, younger look in order to achieve this goal. Lythos produced a new logo design, promotional brochures, posters that were to be placed throughout Richmond, and a program book for the sponsors, advertisers and participants. The PLAY PINK 2009 event series was a huge success!
