Meet with Lythos Studios for a one-hour complimentary evaluation to discuss the specific marketing needs of your business. Afterwards, we meet again to provide you with a comprehensive assessment, and go over budget and strategy. Depending on the unique needs of your business, including budget and activities, we then plan out your campaign in three phases.
After the initial discovery phase, we interview key personnel who have input in your organization’s creative process, which can be done either in person or over the phone. For example, when launching a new brand we discover who your target audience is and what they want from your creative team, formulate an appropriate budget and strategy, and then we come up with the big idea, with all materials and assets flowing from there.
Depending on your unique needs, a campaign may include, but is not limited to, the following assets: television commercials, radio spots, banner ads for digital mediums, and printed materials. Search Engine Marketing (SEM), or Search Engine Optimization (SEO) for an underperforming website is sometimes all that is required to refresh a stale marketing plan. It is all about the individual needs of your business.
Once the creative messaging has been determined and the budget set, a strategy is finalized to set this plan in motion.
Assets prepared during the creative process are placed in the media determined to be the most effective, and where they can be accurately measured for optimal results. For instance, a Google Adwords campaign with one message and two similar designs will be tested to see which message achieves the greater number of click throughs to a designated target. This determines the effectiveness of the messaging, and the less effective message may be removed from future campaigns.
Once your plan is implemented, we measure the results. For online media campaigns using e-blasts, Facebook Ads, or Google Adwords, we employ Google Analytics to accurately track who responded to your message, where they are located, when they did so, how many clicked through to your website, and how long they remained engaged.
This data allows us to fine tune your message for optimum results. This can include brand awareness, or even the sales of specific products. This information tells us which pages of your site are utilized, how long they stayed on the page, and if or when their attention was lost. A prime example would be a retail client who discovered that customers left the shipping page of their site in great numbers. We recommended that they include the cost of shipping in the price of the product. After implementing our suggested changes they saw a huge increase in sales.
Using state of the art strategies, we analyze data and create strategies for optimal impact. These can include Google Analytics, Adwords, Mail Chimp, Survey Monkey, Constant Contact, and more.
Constant training and learning new techniques keeps us at the top of our game. We stay engaged through seminars, webinars, and through continual education. Staying ahead is easy when you love what you do.
TROUGH THE ROOF
Lythos Studios is a full service advertising and marketing agency that is invested in the success of our clients. We work to develop unique brands and messaging with forward-thinking strategy and state of the art design. Helping you grow your business is our business.