January 11, 2016

How to create the innovator who will succeed you in your business

create the innovator

Targeted and clear messaging.

There are four aspects of approaching any new client or project.  Discover, create, implement and measure.  This blog's topic is create.

First, let's look at some of the greatest innovators of modern times:

Technology innovators:  Steve Jobs of Apple computer, Mark Zuckerberg of Facebook, Bill Gates of Microsoft, Gutenberg, inventor of moveable type. Business Innovator: Warren Buffet, Berkshire Hathaway; Banking Innovator:  Maggie Walker

  • What made these people become innovators?
  • What attributes made these people so successful?
  • What benefits have we derived from them?

Working backwards, Johannes Gutenberg changed history with the introduction of moveable type which altered how people communicated.  Instead of copying manuscripts by hand, he spread written materials to the masses.

Maggie Walker was the first female, of any race, to charter a bank.  Walker created a business to serve minorities and women in a time when women were not part of the business world.

Warren Buffet was already a millionaire by 1979 when he began to acquire stock in ABC that also owned a few radio stations.

Bill Gates is generally looked at as the entrepreneur of the computer age from a software perspective.

Steve Jobs founded Apple in 1976 delivering one of the first mass produced personal computers and the first to have a graphical user interface.

Mark Zuckerberg has created the world's largest network of users through PCs, tablets and mobile phones.

What is the common thread with all of these people?  Communication.  Each provided a pathway to giving the average person the ability to communicate with another.  From Gutenberg, reaching fellow Europeans, to Zuckerberg making it possible for all of us to meet 2  billion other people, each of these individuals has been driven by the need to succeed.

So, within your organization, you, or you and your team, are tasked with finding the person who not only has a fantastic knowledge base of your company's operations, you must find the person who is best able to convey your company's mission.  That mission statement has to be owned by everyone; you, your board if you have one, your employees, your vendors, and your customers or clients.  That mission statement must be clear, concise and adhered to fiercely.  How to implement that mission statement and make it effective will be discussed in the next blog.

Check out this link of why we think "create the innovator" is so important:


Other ways to create the innovator within your organization?

He or she has to rely on peer advisory groups; listening to your vendors, and feedback from your clients. Look at how many feedback polls are requested of you on a daily basis.  Go to McDonalds and printed on the receipt is a poll asking how your food tasted.  It's easy to do with many free services such as Survey Monkey, and the feedback is as good as the questions asked.  If you are too vague, the data collected will be of little use.  Keep your questions specific and simple.

There are many attributes to this uniquely important feature of running a business.  Knowledge, vision, drive, competitive awareness, target awareness, use of technology, and most importantly innovation.  In my opinion, innovation is equivalent to a mutation in nature.  In order to improve, there has to be a committed, viable, and natural path to increased and improved efficiency.