Tourism grants aren't easy to come by. However, Lythos Studios has successfully written another Virginia Tourism Corporation (VTC) marketing leverage grant for the Petersburg Preservation Task Force (PPTF) for 2019.
Results for marketing campaigns can be measured in many ways; through Google Analytics, Facebook Analytics, Instagram Followers, etc. Ultimately though, sales or attendance if you're a tourist destination judges the strength of the messaging.
The PPTF realized a 76% increase in attendance at its three museums in 2018 vs 2017. The driver of the increase was the creative messaging. Across the United States, attendance at civil war museums and parks has decreased over the past years. Blandford Church has 15 Louis Comfort Tiffany stained glass windows each representing a different state in the Confederacy. The marketing campaign directed attention away from civil war history and focused on the art of the stained glass windows. Blandford Church can not hide from its history, nor should it. However, Tiffany is known around the world for his stained glass windows in churches in many cities and states.
Lythos Studios uses the methodology of discover, create, implement and measure. Over the past two years, this methodology has proven to be effective and has resulted in the second of the tourism grants awarded by VTC.
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