CASE STUDY

City of Petersburg

In 2016, The City of Petersburg entered a financial crisis which required an outside consultancy to evaluate, replace and repair the previous city administration. Part of the repair was hiring a public relations team to communicate with the citizens, the employees and the media. The process involved utilizing existing relationships with the media, attending city council meetings, appearing on local broadcasts with reporters and positioning the city as a viable entity at a low point of its public perception. The City of Petersburg had not been under an attack like this since the Civil War.