March 21, 2019
Tourism grants aren't easy to come by. However, Lythos Studios has successfully written another Virginia Tourism Corporation (VTC) marketing leverage grant for the Petersburg Preservation Task Force (PPTF) for 2019.
Results for marketing campaigns can be measured in many ways; through Google Analytics, Facebook Analytics, Instagram Followers, etc. Ultimately though, sales or attendance if you're a tourist destination judges the strength of the messaging.
The PPTF realized a 76% increase in attendance at its three museums in 2018 vs 2017. The driver of the increase was the creative messaging. Across the United States, attendance at civil war museums and parks has decreased over the past years. Blandford Church has 15 Louis Comfort Tiffany stained glass windows each representing a different state in the Confederacy. The marketing campaign directed attention away from civil war history and focused on the art of the stained glass windows. Blandford Church can not hide from its history, nor should it. However, Tiffany is known around the world for his stained glass windows in churches in many cities and states.
Lythos Studios uses the methodology of discover, create, implement and measure. Over the past two years, this methodology has proven to be effective and has resulted in the second of the tourism grants awarded by VTC.
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For more detail about this project and tourism grants, click on the following link:
Great creative coupled with technical savvy has proven to be a great success story. Results of the Virginia Tourism Corporation (VTC) campaign for the Petersburg Preservation Task Force (PPTF) are as follows with the comparison of 2017 vs 2018. This campaign has reached hundreds of thousands of viewers via television, radio, print and digital means.
Visitation percentage increase month/month and year to year:
Month 2017 vs 2018
April -12% (Campaign start dates covered the entire month of April)
Although the bulk of the grant monies was spent between April and June, the campaign was extended through the end of the year with maintaining radio and digital presence. Focusing the marketing efforts on the Tiffany windows at Blandford Church and a target audience that would find the Tiffany collection fascinating proved to be a success story. The campaign details can be viewed on the PPTF Facebook page at
or visit the PPTF website at https://petersburgpreservationtaskforce.com