Petersburg Preservation Task Force
Early in 2018, on behalf of the PPTF, Lythos Studios applied for a Marketing Leverage Program Grant (MLP) with Virginia Tourism Corporation and was awarded a full $50,000 matching grant. The grant was used to create a marketing campaign focused on the Tiffany Windows at Blandford Church. The campaign began in April 2018 and ended in December. The results were amazing-a 76% increase in tourism over the same period of 2017. Great creative and strategy yield highly effective results. Those results were so impressive, the PPTF applied another MLP grant for 2019 and was awarded $25,000 to continue the efforts of marketing the museums in Petersburg through the end of 2019.