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Tourism Grants awarded to the PPTF for 2019

Tourism Grants Tourism grants aren't easy to come by.  However, Lythos Studios has successfully written another Virginia Tourism Corporation (VTC) marketing...

success story

Petersburg Preservation Task Force Tiffany Window Marketing Campaign

Success Story Great creative coupled with technical savvy has proven to be a great success story.  Results of the Virginia Tourism...

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Petersburg Preservation Task Force Tiffany Window Marketing Campaign

August 2018 Petersburg Preservation Task Force Tiffany Window Marketing Campaign Success Tiffany Window In the fall of 2017, the Petersburg Preservation...

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Tourism Grants

Tourism grants aren't easy to come by.  However, Lythos Studios has successfully written another Virginia Tourism Corporation (VTC) marketing leverage grant for the Petersburg Preservation Task Force (PPTF) for 2019.

tourism grantsResults for marketing campaigns can be measured in many ways; through Google Analytics, Facebook Analytics, Instagram Followers, etc.  Ultimately though, sales or attendance if you're a tourist destination judges the strength of the messaging.

The PPTF realized a 76% increase in attendance at its three museums in 2018 vs 2017.  The driver of the increase was the creative messaging.  Across the United States, attendance at civil war museums and parks has decreased over the past years.  Blandford Church has 15 Louis Comfort Tiffany stained glass windows each representing a different state in the Confederacy.   The marketing campaign directed attention away from civil war history and focused on the art of the stained glass windows.  Blandford Church can not hide from its history, nor should it.  However, Tiffany is known around the world for his stained glass windows in churches in many cities and states.

Lythos Studios uses the methodology of discover, create, implement and measure.  Over the past two years, this methodology has proven to be effective and has resulted in the second of the tourism grants awarded by VTC.

Please join our Constant Contact e-mail list.  You'll receive updates to our blog page and some of the most entertaining advertisements on the web.  Thank you for joining!


By submitting this form, you are consenting to receive marketing emails from: ShopRVA, 1303 Brookland Parkway, Richmond, VA, 23227, http://www.shoprva.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

To learn more, visit other buzz posts or case studies at

www.lythos.com/buzz

www.virginia.org

#loveva

For more detail about this project and tourism grants, click on the following link:

Case Studies

success story
Success Story

Great creative coupled with technical savvy has proven to be a great success story.  Results of the Virginia Tourism Corporation (VTC) campaign for the Petersburg Preservation Task Force (PPTF) are as follows with the comparison of 2017 vs 2018.  This campaign has reached hundreds of thousands of viewers via television, radio, print and digital means.

Visitation percentage increase month/month and year to year:

Month         2017 vs 2018

April          -12%    (Campaign start dates covered the entire month of April)

May          +27%

June         +24%

July          +94%

August     +164%

September  +208%

Although the bulk of the grant monies was spent between April and June, the campaign was extended through the end of the year with maintaining radio and digital presence.  Focusing the marketing efforts on the Tiffany windows at Blandford Church and a target audience that would find the Tiffany collection fascinating proved to be a success story.    The campaign details can be viewed on the PPTF Facebook page at

https://www.facebook.com/petersburgpreservationtaskforce

or visit the PPTF website at https://petersburgpreservationtaskforce.com

#loveva

Please join our Constant Contact e-mail list.  You'll receive updates to our blog page and some of the most entertaining advertisements on the web.  Thank you for joining!


By submitting this form, you are consenting to receive marketing emails from: ShopRVA, 1303 Brookland Parkway, Richmond, VA, 23227, http://www.shoprva.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Tiffany Window

St. John Tiffany Window

Tiffany Window

Please join our Constant Contact e-mail list.  You'll receive updates to our blog page and some of the most entertaining advertisements on the web.  Thank you for joining!


By submitting this form, you are consenting to receive marketing emails from: ShopRVA, 1303 Brookland Parkway, Richmond, VA, 23227, http://www.shoprva.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

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success story

21 MarTourism Grants awarded to the PPTF for 2019


Tourism Grants Tourism grants aren’t easy to come by.  However, Lythos Studios has successfully written another Virginia Tourism Corporation (VTC) marketing…

Read More
success story

08 OctPetersburg Preservation Task Force Tiffany Window Marketing Campaign


Success Story Great creative coupled with technical savvy has proven to be a great success story.  Results of the Virginia Tourism…

Read More
discover

18 AprPetersburg Preservation Task Force Tiffany Window Marketing Campaign


August 2018 Petersburg Preservation Task Force Tiffany Window Marketing Campaign Success Tiffany Window In the fall of 2017, the Petersburg Preservation…

Read More

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success story
Tourism Grants awarded to the PPTF for 2019
March 21, 2019

Tourism Grants Tourism grants aren’t easy to come by.  However, Lythos Studios has successfully written another Virginia Tourism Corporation (VTC) marketing…

Read More
success story
Petersburg Preservation Task Force Tiffany Window Marketing Campaign
October 8, 2018

Success Story Great creative coupled with technical savvy has proven to be a great success story.  Results of the Virginia Tourism…

Read More
discover
Petersburg Preservation Task Force Tiffany Window Marketing Campaign
April 18, 2018

August 2018 Petersburg Preservation Task Force Tiffany Window Marketing Campaign Success Tiffany Window In the fall of 2017, the Petersburg Preservation…

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Exchange Building
Siege Museum
May 23, 2017

May, 2017  Siege Museum What happened at the Siege Museum? One of the most exciting events of this project’s (working with…

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